Maxxis Sponsors Liverpool Football Club
6/10/2009Continuing a successful partnership, Maxxis will sponsor the Liverpool Football Club for an additional three years. The recently signed deal extends Maxxis’ relationship with the club to 2012. Maxxis also sponsored the team for the 2008-09 season.
The popular club is followed worldwide by millions of fans who tune in to broadcasts of matches, as well as by the thousands who attend each match. Maxxis will receive prominent exposure through LED pitchside advertising, Liverpoolfc.tv, LFC Magazine, the matchday program and on LFC TV.
Maxxis’ managing director in the UK, Derek McMartin, is pleased by the deal: "Our investment in football over the past few years has served us well, so we are delighted to continue supporting our UK retailers, especially the Maxxis Centres of Excellence network, and carry the brand forward by agreeing a new strategic partnership with one of football's biggest and best known clubs. We look forward to capitalizing on Liverpool FC's strong brand values and sense of community to promote Maxxis and our ability to deliver quality, reliable products at an affordable price." Maxxis has been involved with football sponsorship in the UK since 2006. Internationally, the company sponsors popular teams including the New York Yankees, LA Dodgers and Chicago White Sox baseball teams.
Liverpool Football Club’s commercial director, Ian Ayre, says that sponsorship will benefit both parties. "We're delighted to welcome Maxxis into our partnership family at what is an exciting time for the club,” he said. “The past three years have seen Maxxis establish itself as a brand that understands football fans, and we look forward to developing a mutually beneficial program of activity, not just in the UK, but on a global basis."
For more information on fine Maxxis products, please visit Maxxis.co.uk or Maxxis.com.
For more information on the Liverpool Football Club, please visit Liverpoolfc.tv.