Maxxis Signs New Deal with Aston Villa FC
9/15/2006Maxxis International UK plc has reached an agreement for a second major sponsorship deal with the Aston Villa soccer team. Among other benefits in the new deal, which covers the 2006-2007 season, the company gains greatly increased signage at all of Aston Villa FC’s UK Premiership, FA Cup and League Cup games. Maxxis, which will be the Official Tire of Aston Villa FC under the terms of the new agreement, previously sponsored the team from late 2005 through the end of the 2005-2006 season.
As an Official Partner of the club, Maxxis will advertise extensively at Villa Park, Aston Villa FC’s home venue: 20 signs, totaling 443 feet, will be located throughout the facility. Also included in the new agreement is a Villa Park Maxxis hospitality box which offers space for entertaining and seating for ten.
The prominent signs, located in prime sites throughout the venue, will increase Maxxis’ visibility through televised games, which reach an estimated weekly audience of more than 6 million in the UK and 2.6 billion internationally. The signs will also catch the attention of Villa Park’s game day crowds, which average over 37,000 per match.
Popular all over the world, Aston Villa FC is one of only four English football clubs to win the European Cup. For more information on Aston Villa FC, please visit avfc.co.uk. For more information on Maxxis International UK plc, please visit maxxis.co.uk.