Maxxis 7th on Interbrand’s 2009 List of Taiwan’s Top Brands
11/10/2009Maxxis is ranked seventh on Interbrand’s 2009 list of Taiwan’s Top 20 Global Brands. Sponsored by Taiwan’s External Trade Development Council (TAITRA) and BusinessNext magazine, the list has been published annually since 2003, with Maxxis ranked among the top ten every year.
As in previous years, Maxxis was the only tire company to make the list. In explaining Maxxis’ place in the ranking, the survey pointed to the company’s strategy for increasing brand awareness: “Focused on creating lifelong customers and engaging them in two-way communication, [Maxxis] is also looking to target young riders and has independently developed a new technology called Virtual Intelligent Prototyping that ensures that its products continue to evolve and remain the best in quality and performance.”
Maxxis thanks Interbrand for this recognition and also expresses its appreciation to its 20,000 employees, whose efforts are integral to the continued growth of the Maxxis brand.