Maxxis 6th on Interbrand’s List of Taiwan’s Top 20 Global Brands
10/01/2008For the sixth straight year, Maxxis has been ranked among Taiwan’s top global brands. Maxxis is sixth on the 2008 list, and is the only tire manufacturer to make the prestigious ranking.
Published by Interbrand and sponsored by Taiwan’s Ministry of Economic Affairs, the list uses qualitative and quantitative financial analyses to determine a brand’s value. At $346 million US, Maxxis’ appraised brand value grew by 12% over 2007.
Taiwan’s President Ma Ying-Jeou attended the awards ceremony, held September 30 in Taiwan. Citing Maxxis in his remarks, Ma praised the companies on the list and noted their importance to Taiwan.
Maxxis has been ranked among Taiwan’s top ten global brands since the beginning of the list, which was first published in 2003. In 2007, the list was expanded to include 20 companies.
Maxxis is honored by this recognition and thanks its 20,000 employees around the world, whose ongoing efforts have built the Maxxis brand.